Misha Koroteev comedy director and creative director in New York

Thank heavens you’re here. I have to show you something.

Misha Koroteev laughing, in black and white, in front of a yellow circle — **Misha Koroteev**Director · Creative director · Senior editorBrooklyn, NY

I write and direct commercials and branded series people watch on purpose.

I’ve directed for Samsung, Babbel, Scentbird and Plarium, and cut a trailer for Netflix. I also once had to choose Megan Fox’s best scream. Somebody had to.

Grab a drink. And whatever you do, don’t click the last video at the very bottom of the page. I’ll explain later. very bottom ↓

Bring me in when

How agencies, production companies and brands hire me

director.mp4

You have a script, a shoot date, and jokes that are still a little shy.

Directing

pitch_on_thursday.mp4

You have a brief, a pitch on Thursday and a deck that says “make it pop.”

Creative direction

episode_two.mp4

You want people to come back for episode two.

Directing, branded series

ai_but_quiet.mp4

You want to make it with AI, and you’d rather nobody noticed.

AI filmmaking

portfolio_301.mp4

You’re hiring a creative director full time and you’ve opened 300 portfolios this week. Hi.

About

Selected work

Selected commercials, branded series and films

Why one person

A director who used to be the client

Before I ever held a camera, I spent eight years selling magazines: Cosmopolitan, FHM, then marketing director at Men’s Health. So I know the meeting after the shoot. Someone asks “did it work?” and everybody studies their shoes.

Then I co-founded VGNC, an interactive agency, and became the creative director who kept stealing the director’s chair. I’ve been doing it from New York since 2014.

So the person who wrote the joke is in the edit room. Jokes usually die in committee. Mine have a bodyguard.

The Webby thing

Awards and the Webby thing

I judge the Webby Awards, which is a polite way of saying I watch a lot of internet for a living.

12Webby wins and mentions

4FWAs

~50awards in total

My own work, mostly the interactive films, picked up 12 Webby wins and mentions, 4 FWAs and about 50 awards in total. My favorite is still a Webby nomination in the category “Weird,” for a project I’m not allowed to show you.

Case fileEyes only

Project: Classified
Client: Classified
Webby category: Weird
Can I show you: No

AI

AI filmmaking, the boring way

AI is VFX.

I use Seedance, Kling, Veo and Higgsfield the way we used to use VFX.

If you can tell, I did it wrong (unless that’s the joke).

From Cryptoman, the AI music video. Keep scrolling, it’s rendering.

AI filmmaking

Shows

Shows I host about why video works

Weekly hihello What’s working in social video, and why it works on people. Interviews yyyyy.show Creatives on their actual process, the messy version that never makes Instagram.

hihello breaks down what’s working in social video. yyyyy.show gets creatives to describe their actual process, the messy version that never makes Instagram.

Shows